BM Muster | Taroom, QLD

We did it 🥹 The very first Bella Mae campaign is in the books… and what a weekend it was 🤍

I’ve been trying to find the right words to describe the weekend… and I still don’t really have them. It was honestly the most beautiful mix of emotions…so full of love, warmth, and support.

Our photo launch weekend took place in Taroom, the little town where this dream first began. Being back there, surrounded by the most amazing girls who’ve been part of this journey from the start, made it all feel so special. This label means the world to me. And seeing these women show up… and to pour their hearts into this alongside me… I’ll never, ever forget it 😭

Bella Mae has always been about more than just clothes to me. It’s inspired by the beauty and resilience of Australian country women, the women I’ve met along the way. And this weekend brought that to life in the most real and beautiful way.

I’m so proud of what we created together. And I truly feel this is just the beginning.
Here’s a little glimpse of the magic we made ✨

So much love and thanks to this incredible team:

Photography / Creative Direction – Bella Mae Australia

Videography – Kristin Donohue

Content Creation – Red Dirt Creative

Hair, Makeup, Tans & Manicures – HB Beauty Studio

Catering & On-Shoot Support – Belinda & Ebony Robinson

Cocktails – Janeos Barista & Bar

BM babes – Beth Rands, Josie Christiansen, Toni Lamb, Bella Hanson, Elsie Jeann

Support crew and absolute legends – Spur Wagyu Australia, Garth Christiansen, Joe Gibson, Nathan & Kat

Couldn’t have done this without every single one of you. You brought Bella Mae to life in the most beautiful way. Thank you, Val 🤍