Hi, I'm Valerie

Bella Mae was born from my own journey. A journey that led me to Taroom, Central Queensland. It was here, surrounded by strong, down-to-earth country women, that I discovered a different kind of beauty, one rooted in resilience, authenticity, and connection.

Through my photography, I’ve had the privilege of stepping into the lives of rural families, sharing in their happiness, strength, and simple joys. Coming from the fast pace of European city life, this shift to the simplicity of rural Australia redefined my idea of success.

The women I met along the way inspired me to create Bella Mae, a brand that celebrates individuality and the stories that shape us.

With the unconditional support of my partner, we’re bringing this vision and lifelong dream to life. With Bella Mae, I hope to create more than just a label. I want to build a space where you are celebrated, confidence is nurtured, and women feel empowered to write their own stories.
Why the name Bella Mae?

When I first started dreaming up this brand, I wanted a name that felt warm, personal, and real. Something that truly meant something to me.

Bella Mae is inspired by someone very special in my life. The sweetest little country girl you'll ever meet! Her beauty, confidence, and boldness remind me every day that true beauty comes from within, and life is meant to be embraced fully.

And honestly, that's exactly how I'm throwing myself into this brand. Bella Mae exists because of the incredible women I've met. The ones who've shown me what strength, beauty, and individuality really look like.

I want rural women to feel seen, valued, and supported. To stand tall in who they are, chase their dreams, and write their own story, just like I did.

  • DESIGNED IN AUSTRALIA

  • EMPOWERING RURAL BEAUTY

  • TIMELESS. LIMITED. YOURS.

UNIQUE JUST LIKE YOU

From the very beginning, I knew I didn't want Bella Mae to be just another label.

This little phrase, our slogan, is a reminder that there's no one way to be a woman. No one version of beauty, strength, or style.

Being different and unique isn't just okay. It's your magic.

And that's exactly what I want Bella Mae to honour.

OUR VALUES