We collect information in a few different ways:

• Directly from you, when you interact with our Site (e.g., placing an order, signing up for emails, or contacting us).
• Automatically, through cookies and similar technologies that track your activity on our Site.

If we ever receive personal information without requesting it, we will take reasonable steps to de-identify or securely destroy it.

Depending on your interaction, we may collect:

• Your name, email address, phone number, and shipping/billing address
• Information you provide during purchases or account creation
• Your IP address, browser details, and browsing activity

We do not store your credit card details. Payments are securely processed by trusted third-party providers like Shopify and Stripe using encrypted technology.

We collect, use, and may share your personal information for the following reasons:

• To process and fulfil orders
• To communicate with you (e.g. order updates or customer support)
• To personalise your experience on our Site
• For analytics, improvements, and marketing
• To meet our legal obligations

We use cookies and similar tools to:

• Recognise returning visitors
• Improve website performance and content
• Analyse user behaviour
• Provide personalised experiences and marketing

You can manage or disable cookies through your browser settings. Disabling cookies may affect some Site functionality.

We store your data securely via Shopify and Klaviyo. We take all reasonable steps to protect your personal information from loss, misuse, unauthorised access, or disclosure. However, no system is 100% secure. Transmitting data online is done at your own risk.

If you are located outside of Australia, your data will be transferred and processed in Australia.

We may occasionally send you updates or special offers. You can opt out at any time by using the unsubscribe link in our emails or contacting us at hello@bellamae.com.au.

We will never sell or share your information with third parties for their marketing without your consent.

Our Site may contain links to other websites. We are not responsible for the privacy practices of these third-party sites. Please review their privacy policies before providing your personal information.

You have the right to:

• Access and correct your personal information
• Request deletion of your data (subject to legal obligations)
• Opt out of direct marketing
• Lodge a complaint if you believe your privacy rights have been breached

To exercise any of these rights, please contact us at info@bellamae.com.au.

We may update this Privacy Policy from time to time. We encourage you to review it periodically. Your continued use of the Site after changes are made means you accept those changes.