MADE SLOWLY, WITH PURPOSE
Bella Mae is an Australian-born fashion label inspired by the beauty and resilience of Australian country women.
Founded in 2022 by Valerie Robeyn, the brand blends slow fashion with timeless design, offering small-batch collections crafted from premium natural fabrics and finished with thoughtful detail.
With every piece, Bella Mae celebrates a slower way of living and a deeper connection to what we wear. Designed not just to be seen, but to be felt.
DESIGNED IN AUSTRALIA
All Bella Mae pieces are designed in-house, from my little home studio in the Southern Highlands of New South Wales.
I started Bella Mae with no background in fashion, just an idea I believed in and a vision I wanted to bring to life.
I pour my whole heart into the designs, because to me, it’s never just about what you wear. It’s about how you feel and who you stand beside.
PREMIUM FABRICS & UNIQUE DETAILS
At Bella Mae, we are committed to using carefully sourced, premium natural fabrics to ensure every piece meets the highest standard of quality and comfort.
We work with a considered selection of materials, including European linen, natural cotton, and soft washed denim, chosen not only for how they feel, but for how they wear over time.
From western-inspired embroidery to signature design elements, every detail is created with intention, bringing a personal touch to each garment and telling a story that feels uniquely Bella Mae.
Made Ethically
We work with a single small-run manufacturer who shares our values: ethical, transparent, and focused on quality over quantity.
It’s a partnership built over time, grounded in mutual respect and a shared commitment to thoughtful production.
This close relationship allows for genuine care at every step of the process, from first sample to final stitch. Every piece is made with intention, respect, and attention to detail, just as it should be.