BM MUSTER II | THE MAKING OF RODEO BLANC

Scone, New South Wales. December 2025.

A crew from all over the country came together to bring Bella Mae’s collection drop II "RODEO BLANC" to life in the most beautiful way.

This wasn’t just a photoshoot weekend. This was the heartbeat of Bella Mae… where community, creativity and country life meet.

Overwhelmed. Inspired. Changed.

I don’t think I’ll ever find the right words to explain what this BM Muster meant.

The love every person poured into it, the way everyone showed up and the magic we created together was honestly next level.

We came home proud, emotional and completely speechless.

BM Muster II was the kind of magic you feel in your bones.

Unforgettable. Unmatched. Unrepeatable.

We were so lucky to be welcomed by The Barn Scone, Kitchwin Hills and Alma Vale Thoroughbreds, who opened up their beautiful properties, shared their land, stables and horses, and gave us the freedom to bring the vision to life.

Jarrod and Deb made our whole crew feel so at home at The Barn. It wasn’t just where we stayed, it became such a special part of the weekend.

Every person played a part, both in front of the camera and behind it.

That is what made BM Muster II what it was.

Not only what we created, but who we created it with.

So much love and thanks to the incredible team behind it all 🤎

Locations and hospitality
The Barn Scone — Jarrod and Deb
Kitchwin Hills
Alma Vale Thoroughbreds

Film and photography
Reel Gold Films
Georgia Redden Photography

Content creation
Jada Media

Hair and makeup
Penni Gwynne Artistry

The Bella Mae team
Valerie Robeyn
Joe Gibson
Beth Rands

The BM Babes
Abby Read
Chloe Curr
Jaylah Davies
Posie Dunn
Abbie Nourse
Beth Rands

With special thanks to
Maddie, for trusting us with her beautiful F-truck
Maddison, for bringing Dream, her beautiful mare
Every partner, child, friend and family member who helped bring the weekend to life.