BM Babes help us bring the Bella Mae vibe to life — through content, styling, sharing their favourite pieces, and joining in on fun community challenges. You don’t need to be perfect… just yourself 🤍

It’s super flexible.

We only ask that you share your gifted pieces in a natural, genuine way and join in on a few of our fun monthly challenges if you can. Life comes first — always 🤍

As a BM Babe, you’ll be gifted pieces from our collections and become one of the faces of Bella Mae — featured across our socials, website, campaigns and content.

You’ll also get personal invites to our exclusive events, including the BM Muster weekends, plus fun challenges we run throughout the year.

It’s more than a collab… It’s a sisterhood.

Think new friendships, country vibes, content days and unforgettable memories with an amazing group of women.

We see this as an evolving partnership. After your first month, if you’re happy to do so, we’ll check in and reflect on how things are feeling on both sides.

From there, this may open the door to additional gifting, exclusive discount codes, or commission opportunities as part of the wider Bella Mae community. These opportunities are limited and offered thoughtfully.

We review applications regularly and choose new BM Babes throughout the year. There’s no rush — if you’re meant to be part of the BM family, you’ll find your way in 🤍

Not at all. We care more about your vibe, creativity, and how you connect with the Bella Mae lifestyle. Whether you’re living rurally, styling bold outfits, or just love creating — you’re welcome here.

There’s no expiry on being a BM Babe.

We check in regularly and look at how active and involved you are — and our hope is always to keep you with us for as long as the energy feels right.